Yes, there are awards season-related questions in terms of theatrical exclusivity, but I’m sure Universal will figure that out before the next 1917 opens in theaters.
The ideal situation is one where a less-than-commercially optimal title, like (for example) Focus Features’ allegedly terrific Promising Young Woman, gets two weeks of nationwide theatrical play before, whether it stays in theaters or not, debuting on PVOD. aligns with Cinemark while Disney aligns with Regal for this sort of thing. I could easily see a situation where Warner Bros. And I will be curious as to what metrics are used to determine which titles debut on PVOD well ahead of the 90-day window beyond just “we opened it and nobody showed up.” Honestly, if this were an industry-wide (every studio and every theater chain) move, it would probably be less complicated, but one big studio aligning with one big chain for movies that will presumably play in every major theatre chain is a recipe for squabbling. The risk, and this was always the case with this kind of thing, is consumers understanding that a given theatrical release, especially one that performs poorly on opening weekend, may just be available for PVOD just weeks later. He also promised AMC would be willing to participate in discussions with Universal, but until such an event arises, AMC will stick to its decision.The other quibble is that, yes, some of these movies could remain in theaters while being available on PVOD, which presumably protects the rival chains for whom a given theatrical release is doing fine. Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East." Aron also revealed the ruling will extend to any studio that opts to forgo theatrical releases. Per Aron's letter, " It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice. THR reports that AMC's CEO and President, Adam Aron, sent a blistering letter to Universal Filmed Entertainment Group chairman Donna Langley on Tuesday sharing the chain's decision to stop showing Universal films at their theaters. Related: Every Movie Releasing On-Demand & To Streaming Early Due To CoronavirusĪs expected, Universal has received some backlash from theaters, specifically AMC. Recently, Universal announced it would be releasing its Judd Apatow/Pete Davidson collaboration The King of Staten Island on VOD instead of pursuing a theatrical release, further indicating the studio's interest in this strategy.
The studio has long wished to try the early VOD release format, and now the ongoing pandemic has presented the ideal opportunity to do so. Because of this, NBCUniversal CEO Jeff Shell announced that in the future, Universal will continue to release films theatrically, but will also be sending films straight to on-demand.
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